That camera transports the video back to your console and it gets blended into 3D gaming imagery that looks much better than the toy and its view itself. And Velan combined that with its patented RC mixed reality tech that lets you drive around a toy car with a big camera on it. Hot Wheels: Rift Rally has the quality of a triple-A racing game which you can view on an iPhone or a big screen for a PS4 or PS5. It’s a new fantasy about getting behind the wheel of your favorite Hot Wheels car.” The standard edition of Hot Wheels: Rift Rally is $130. That’s where Hot Wheels: Rift Rally comes in. “There was some unfinished business that we wanted to explore with this technology. “We really felt like there was more to do,” with digital-physical gaming, said Dave Pokress, chief marketing officer at Velan Studios, in an interview with GamesBeat. And it lets you drive around your living room in a mixed-reality experience.

It reminds me of the old toys-to-life games like Skylanders, which Velan’s founders worked on in a prior company, as well as the more recent Mario Kart Live: Home Circuit game that Velan worked on with Nintendo.

The game debuts on March 14 and I got a hands-on demo of it from the team at Velan Studios.

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